The purpose of this role is to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Key responsibilities:
- Focuses on day-to-day execution
- Provides day to day implementation, optimization and upload of client campaigns through direct input and supervising junior staff
- Liaises with vendors and third party repres to maintain and develop relationships and build knowledge of new features and betas
- Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
- Generates campaign reports and is responsible for pacing, QA and trafficking
- Drive revenue growth across multiple countries working across display advertising, PPC, retargeting, and paid social
- Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with focus on conversion and lead generation
- Measure and report on the performance of all digital marketing campaigns, analyze data to optimize the digital strategy, identifying opportunities and conducting testing across all channels
- Optimize the advertising campaigns strategy with focus on conversion and lead generation
- Exercise email marketing initiatives, including the calendar, creatives, segmentation, testing, optimization, and website triggers
Skills Required:
- 2-4 years experience in Digital Marketing or E-commerce
- Proven working experience in digital marketing in a similar role
- Experience in optimizing landing pages and user funnels (provide examples of previous works)
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns.