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Performance Marketing Executive

The purpose of this role is to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Key responsibilities:

  • Focuses on day-to-day execution
  • Provides day to day implementation, optimization and upload of client campaigns through direct input and supervising junior staff
  • Liaises with vendors and third party repres to maintain and develop relationships and build knowledge of new features and betas
  • Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
  • Generates campaign reports and is responsible for pacing, QA and trafficking
  • Drive revenue growth across multiple countries working across display advertising, PPC, retargeting, and paid social
  • Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with focus on conversion and lead generation
  • Measure and report on the performance of all digital marketing campaigns, analyze data to optimize the digital strategy, identifying opportunities and conducting testing across all channels
  • Optimize the advertising campaigns strategy with focus on conversion and lead generation
  • Exercise email marketing initiatives, including the calendar, creatives, segmentation, testing, optimization, and website triggers

Skills Required:

  • 2-4 years experience in Digital Marketing or E-commerce
  • Proven working experience in digital marketing in a similar role
  • Experience in optimizing landing pages and user funnels (provide examples of previous works)
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns.

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